Rally for the Cure® works together with Susan G. Komen for the Cure in its mission to eradicate breast cancer as a life-threatening disease. Fundraising events, held in conjunction with the Rally awareness program, have resulted in nearly $30 million ($7.3 million in 2006 alone) to support the mission of Komen for the Cure. These outstanding results were made possible in large measure through the hard work, dedication and determination of Rally Ambassadors and their committees.
Susan G. Komen for the Cure was founded on a promise made between two sisters - Susan Goodman Komen and Nancy Goodman Brinker. Suzy was diagnosed with breast cancer in 1978, a time when little was known about the disease and it was rarely discussed in public. Before she died at the age of 36, Suzy asked her sister to do everything possible to bring an end to breast cancer. Nancy kept her promise by establishing Susan G. Komen for the Cure in 1982 in Suzy's memory.